RBW is a contemporary furniture and lighting design studio. Originally launching as Rich Brilliant Willing, in 2012 we developed two logotypes and an identity system expressing the centrality of the studio’s tripartite structure—both highlighting and integrating the founder’s names and initials.

In 2020, we worked with RBW to refine the identity system and streamline the two previous logomarks into a single, bolder new logomark, optimized for smaller, machined applications. The new logomark uses less negative space than the original logomark, with larger letterforms and a shorter Y-line.